COVID-19 Status Update


Preparations are continuing for the 2021 Beauty Accelerate event at Metropolitan Pavilion in New York City, NY on October 26 - 27, 2021. We realize that there is still much uncertainty on whether holding the event in 2021, so we are closely monitoring the situation regarding COVID-19. The health and safety of all those involved with our event is of the utmost importance and we will follow the guidelines that have been provided by the US Government, State of New York, City of New York City and the facility. We will communicate with you as and when we receive an update.


Beauty Accelerate, an intensive product development conference, innovation showcase and educational roundtables is rescheduled for October 2021. Exact dates to be announced at a later date. Originally slated for 2020, the event has been rescheduled due to the ongoing developments of COVID-19/coronavirus.


Allured Business Media produces annual events for the Beauty, Spa, Fragrance & Flavor industries to share, learn, network and identify new suppliers and customers. Cancelling any of our events prematurely is a decision we don't take lightly, as these events are recognized by the community as signature events. That said, we're continuing to watch, monitor, work with our venue partners and carefully assess the risk as we approach the dates of our upcoming events. The health and safety of our customers, partners and staff is our highest priority.

If our events are approaching the scheduled dates for the show and the risk assessment from the CDC, etc is consistent with today, we'll put our plans in motion to postpone the show dates. We're working diligently with the facility and hotels respectively for all upcoming events. We have made the commitment to our customers, partners and team to re-assess the risks and make a final determination on the current dates with-in a couple months prior to the show.

If we in fact need to postpone our show dates, we will make everyone well aware of it in-advance, so you, we and everyone will be able to make the necessary changes without penalty. In addition, the airlines have been very transparent on their policy for making itinerary changes due to the coronavirus as well.

For now, please exercise the guidelines we've all been given and stay healthy, as we are... As we approach our deadline for postponing an event, we'll keep you well informed. Thank you for your attention and your continued confidence in the Allured events. We appreciate your support.


Valued customers & partners - Our thoughts are with you and your families. Our wish is that your businesses experience minimal disruption during these turbulent times. To ensure that Allured is not one of those disruptions, we’ve prepared an update on how Allured will continue to operate over the next few weeks. Read the full statement here.

Allured Business Media’s top priority is the health and safety of all participants at any Allured event or conference. This includes, but is not limited to, our attendees, exhibitors, market suppliers, staff, industry partners, and others involved. We will continue to closely monitor the coronavirus outbreak and communicate updates as we are made aware of them. We are working hand in hand with our venue partners, their State, Local Authorities and Public Health Officials as well as the WHO and CDC.

At this time we are moving forward with our event!